What AI SEO means here
AI SEO is search optimization for a world where many buyers ask ChatGPT, Perplexity, Gemini or Google’s AI Overviews instead of scrolling ten blue links. The job has two halves: rank the pages AI tools read, and make those pages say the right things about you in a form an AI can quote.
You’ll also see it called LLM SEO, ChatGPT SEO, AEO or GEO. The names differ. The work is the same.
How AI search picks its sources
- The question becomes searches. ChatGPT, Perplexity and Gemini rewrite the buyer’s question into several web searches.
- Top results get read. They fetch a handful of pages that rank for those searches. If you don’t rank, you aren’t read.
- The answer is assembled. The model pulls the clearest, best-supported statements from those pages, and names the brands they agree on.
- Some sources get cited. The pages it quoted get a link. That link is the click.
So AI SEO works at every step: rank for the searches behind the question, be the page worth quoting, and be named by the other pages that get read too.
What we change
| Step | What we do |
|---|---|
| Access | Allow AI crawlers, make pages render without JavaScript, fix sitemaps and canonicals, add structured data. |
| Rank | Map every search behind your buyers’ questions to one page, then build or fix that page. |
| Quote | Answer first, then support it: plain definitions, comparison tables, prices, dates and sources. |
| Mention | Get you onto the lists, reviews, directories and threads AI tools cite for your category. |
| Correct | Find what AI tools get wrong about you and fix it where they read it. |
| Measure | Weekly prompt tracking across AI tools, plus Search Console and AI referral traffic. |
An LLM SEO checklist you can run today
- Ask ChatGPT and Perplexity your top three buyer questions. Note who is named, and which pages are cited.
- Check robots.txt for OAI-SearchBot, PerplexityBot and Claude-SearchBot. Our free AEO audit does this for you.
- Make sure your pricing page states real prices in text, not only inside images or toggles.
- Put a one-sentence answer to the page’s question in its first paragraph.
- Publish an honest “{your product} vs {top rival}” page. AI tools cite these heavily.
Results
For our first client, daily Google impressions went from about 7 to 168 in four weeks. To see who AI recommends in your category, check the AEO Index.
