The AEO Index · Edition 1, October 2026

Best CRM for startups, according to AI.

Both ChatGPT and Perplexity named HubSpot first when we asked “What is the best CRM for startups?” Here is every brand they named, in order, and the sites each one read to get there.

Who AI recommends

Both ChatGPT and Perplexity named HubSpot first. Together they named 6 brands, 5 of them in both answers. The score runs to 100: 10 points for being named first in an answer, down to 2 points for fifth and later, added across both engines.

BrandChatGPTPerplexityScore
HubSpot#1#1 100
Pipedrive#3#2 70
Attio#2#5 50
Zoho CRM#4#3 50
Close–#4 20
Salesforce#5#6 20

Where the two engines disagree

  • Only Perplexity named: Close.

Being named by one engine says little about the other. The sites below show what each one read.

The sites each engine cited

The two engines cited 22 and 9 sites, and only techradar.com and attio.com appeared in both. If you sell in this category, these are the pages to get onto, or to get corrected.

ChatGPT cited

codetoolpilot.com, spotsaas.com, trytrackr.com, softwarecompare.net, stackbytrade.com, techradar.com, hubspot.com, croclub.com, attio.com, pipedrive.com, saasworthy.com, zoho.com, designdash.com, salesforce.com, linkgo.dev, choosemystack.com, dupple.com, saascrmreview.com, stratpilot.ai, clearpick.io, getcoherence.io, monaco.com

Perplexity cited

techradar.com, blog.salesflare.com, blog.hubspot.com, techrepublic.com, slack.com, close.com, clarify.ai, attio.com, bigin.com

If your product isn’t on this list

  1. Check the cited pages. Open each one above and see whether you’re listed, and whether your price and plans are right.
  2. Publish the comparison yourself. A page on your site for CRM for startups, with a straight answer at the top, gives AI tools something of yours to read.
  3. Make your site readable. Run the free AEO audit to check that AI crawlers can get in.
  4. Measure it more than once. One answer is a snapshot. Track this question across engines each week. How to rank in ChatGPT goes through the full process.

Want this done for you? We’re an AEO agency for software companies, and this work is what we do each week.

Other categories

About these results.

What does AI recommend as the best CRM for startups?

Both ChatGPT and Perplexity named HubSpot first when asked “What is the best CRM for startups?” in October 2026. Across both answers they named 6 brands, and 5 of them appeared in both.

Which sites did the AI tools read?

ChatGPT cited 22 sites and Perplexity cited 9. Only techradar.com and attio.com appeared in both.

How reliable is this ranking?

It records one run per engine, from the United States, so treat it as a snapshot. AI answers vary between runs, users and locations. It shows who was named and which sites were read that day, not which product is best.

Get your product into the answer.

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